Understanding Tourism as a Business Assignment Example | Topics and Well Written Essays - 2000 words

grounds Tourism as a tune - Assignment Exampledoubting doubting doubting Thomas Cook host is diversified with its workforce from cabin crew, Administration, Resorts, Product marketing and Health and Safety. Every action of this group is focused on customer. Thomas Cook Strategy Thomas Cook has empowered and is serving over 25 million customers. Their main purpose is to inspire their customers to go and see the world. They aspire their customers with the delivery customized holiday experience to individual clients. Their goal is to exceed the expectations of the customers on wherever, whenever and however basis (Holloway & Taylor, 2006). The values of Thomas Cook are Succeed as one team demo for the customers Engage one another Drive for results Act with integrity Organizational Structure of Thomas Group The organizational Structure of Thomas Cook is very alterable which is organized by Geographical and working(a) Departmentalization. The Geographical Departmentalization has gr ouped the jobs on the basis of the geography and canton. Similarly the customers are also grouped on the basis of their geographical dispersion (Daugherty, Croft, Marguart, Balzor & Sheldon, 2013). Functional Departmentalization has been grouped by the functions being performed (Daugherty, et.al, 2013. The activities and jobs being performed are unremarkably grouped according to work which is performed and to carry on the economies of scale by hiring employees with shared skills and erudition in different departments. Products, Services and Vertical Integration by Thomas Cook The core business of Thomas Group is the provision of Charter Packages in which flights, Hotels, Resorts and Rep services are vertically integrated (Maharani,... Understanding Tourism Business Thomas was a cabinet-maker in Leicester. He was a folk reformer and he thought that Peoples life could be improved to a great extent if heap drank less and become more educated. While walking one day he was struck by an idea to use the power of railway to employee people. In the abstinence meeting, he evinced his idea. His idea was condoned happily to evolve the reformer people to Loughborough which was scheduled on train and that too only for one shilling. The meeting was a great success and this became the key idea for his excursions thereafter. Nowadays, Thomas cook is a leading company having 16,000 mental faculty with an operating network of 1050 in UK and overseas (Thomas Cook Group, 2013). Ownership of Thomas Cook Group Thomas Cook group has 3 lead share holders as on August-2011.The share percentages are as follow (Thomas Cook Group, 2013) Lloyds Banking group has a share of 9%. Blackrock Inc. has a share of 4.99% AXA SA has a share of 4.8% The remaining of the stock floats freely Mission Statement of Thomas Cook To Perfect the force Leisure Experience. Thomas cooks vision is to go make dreams come true. Marriott Hotels fix significant attention to their environmental policy where as t he Thomas Cook Group d not incline themselves towards any such measures, on the contrary promoting unnecessary travel only adds to carbon emissions.