The Regal Marine Case Study Example | Topics and Well Written Essays - 500 words

The Regal Marine - Case Study Example According to the research findings, it can, therefore, be said that the strengths of the firm are that it concentrates on innovation which can attract high-class customers. The concentration on quality service can keep customer loyalty and brand identity. The connection with a large number of a supplier is an advantage which can avail them of products at a cheaper price. This can also increase their profitability. All these factors make the strategy perfect for brand positioning. They can target a middle-class customer by making the cheaper boat and look out for the wide range of customers. They can also opt for materials which are cheaper and take less production and design time. The firm has chosen the differentiation strategy which provides unique service different from their competitors. They want to provide value for what the customer is paying for and the quality expected is the best. The firm is placed in Orlando, Florida which is the United States. The country has the high ma rket for the service provided by the company. The United States is the richest country has the high concentration of wealthy people. Also, the country is a tourist destination which gives many opportunities for the luxury boat service. The firm provides luxury boats to its customers. People always look for quality service and products when it comes to leisure and tourism. So it is a high priority among customer who looks for a luxurious experience.